Riverbed Technology has experienced a massive restructuring in terms of strategy, go-to-market country prioritisation and also rationalising its channel strategy and channel go-to-market strategy in 2013. And now the company is all set venture into newer regions such as KSA, North Africa and West East Africa, says Taj El Khayat, General Manager, MENA, Riverbed Technology.
“UAE will remain to be an important platform for us and is our headquarters in MENA. We will be investing in KSA’s local markets in due course and one of the things I’m proud about is that I’ll be leveraging Saudi nationals to drive and expand the business in the market,” says Khayat.
In the course of next 18 to 24 months, the company will be looking at expansions in these new regions.
In 2014, the most important things for the company is its customers. “I would like to engage and amplify my focus and intimacy with some of the major customers in the key verticals that we support, i.e, e-government, financial sector and telecom. The second big bet for us is the strengthening and alignment of our channel strategy. The third area that we will be focusing on in 2014 will be supporting the growth of our emerging technologies,” explains Khayat.
“This year is quite an interesting year for us as we will be sharing with the market some of our emerging technologies in some of the cutting-edge disruptive innovations that we will be doing, specifically around application visibility and control and application monitoring as well as storage delivery solutions, which is one of the trends that we believe that we have an absolute value add through a product called Granite. And we continue to drive our flagship legacy technology,” he further adds.
The focus and theme for the company is around server consolidation and application network visibility and control.