In a strategic move to significantly boost the speed of its cabling solutions delivery capabilities in the Middle East and Africa, Reichle & De-Massari (R&M), the Swiss structured cabling specialist, unveiled its new patch cord assembly facility in the company’s regional hub at the Dubai Airport Freezone (DAFZA).
The new assembly line, the first of its kind in the region, was inaugurated by Peter Reichle, owner and executive board member of R&M, the company’s COO, Markus Stieger and Jean-Pierre Labry, executive VP for Middle East and Africa at R&M, with the presence of H.E. Mr. Walter Deplazes, consul general of Switzerland (Dubai and Northern Emirates) , Peter Harradine, president of the Swiss Business Council in Dubai, distinguished officials from Dubai Airport Free Zone as well as R&M’s valued partners and end users from the MEA region such as Saudi Arabia, United Arab Emirates and also Qatar.
In addition to serving R&M customers across the Middle East and Africa, the assembly will also supply patch cords to countries in the Asia Pacific region including India, China, Japan, Singapore and Australia, it was reported.
“Our customers would previously receive patch cords from our headquarters in Switzerland, but as the region now boasts of its own assembly facility, our Middle East and Africa customers as well as those in Asia Pacific can be assured of much faster delivery,” said Reichle.
“Having the first of its kind patch cord assembly facility in Dubai will allow us to be more customer-oriented and will help us become the fastest and most efficient vendor in the market,” said Labry. “Speed and flexibility are the key advantages of this new setup which allows R&M MEA to be the first vendor to address this regional demand in such a proactive manner. We have been investing heavily in the region and most recently have inaugurated a new regional office in Saudi Arabia. We are recognised as one of the top three players in the region thanks to our strong local presence together with world class facilities.”
Speaking about the strict focus on quality, Stieger said, “In order to meet and exceed industry standards, R&M ensures that its products are manufactured under strictly controlled quality conditions. Rather than testing only samples from the production batches, at this R&M facility, every single patch cord will undergo a two level performance test. Cables which pass these tests are then branded under the R&M global ‘freenet’ warranty program. Furthermore, every raw material batch is strictly controlled and monitored by the Swiss headquarters to ensure that the R&M Swiss quality is maintained. The assembly staff at the new facility, received state-of-the-art training at the company’s headquarters in Switzerland.”