The NX100 is set to dominate the new mirrorless camera category. The innovative new product has benefited from Samsung’s expertise across multiple technology areas, meaning that the camera’s key components are 100% produced internally.
This unique process has been combined with Samsung’s detailed and extensive program of consumer research, which provided valuable insights that the company’s designers and engineers have incorporated into the NX100. The unparalleled product is complemented by an extensive line up of lenses and accessories which give photographers the full package to explore their creativity.
The launch of the NX100 follows the success of the NX10, Samsung’s first mirrorless camera and the first in the world to feature an APS-C size sensor, which has already changed the way millions of photographers across the globe take pictures, and raised the bar for the industry as a whole. The NX100 shares the industry leading technology of NX10, such as an APS-C size sensor for quality images and a 3 inch AMOLED screen for easy and clear viewing. However, with the NX100 Samsung takes the mirrorless camera to the next level, by incorporating the innovations of the NX10 and improving other areas of the camera’s performance and design.
The body of the camera is slim, sleek and stylish, and the NX100 also features the intuitive i-Function lens which allows users to control their camera through the lens for the first time. The NX100 also boasts one of the fastest AF on the market today, which ensures that users never miss a moment, and an ISO that is raised to a maximum of 6400 for action shots.
Samsung Electronics a digital media and digital convergence technologies vendor has launched the unique Samsung NX100 ? an innovative mirrorless camera equipped with the world?s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera.