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Scaling up

Gareth Omar Cornish, Vice President, Global Sales and Managing Director, Posiflex Middle East & North Africa, discusses the company’s new product, the MT-4008W, and plans to open an office in the region by early next year.

Posiflex (3)Taiwan-based manufacturer of POS touch screen terminals and peripherals, Posiflex, has launched a new mobile POS called MT-4008W at GITEX Technology Week 2014. The company has been participating at the ICT event for the last seven years and considers the Middle East region as one of its biggest markets. Present globally, the company will also open its office in the UAE by early next year.

Gareth Omar Cornish, Vice President, Global Sales and Managing Director, Posiflex Middle East & North Africa, says, “We are having the world-wide launch of MT-4008W at this event. With this product, users have an option of 1D or 2D scanner. It is one of the first tablets designed specifically for POS.”

“We have a presence in almost all countries in the Gulf and we focus largely in the hospitality and retail verticals. The UAE is a business hub for the Middle East and North Africa. By having an office, it will enable us to expand our business further, not just within the Gulf but also in North Africa,” he adds.

The company has partnered with Pixel Digital in the UAE for its distribution of its products in the country. And is currently looking at signing up partners for other parts of the region. “We are hoping to meet and finalise some partners for the region besides UAE at GITEX. We are looking at partners who will not have conflict of interest as far as verticals are considered.”

The 30-year-old company expects to close the financial year with 30 percent growth year-on year across the Middle East region.

 

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