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Sharp to expand office automation solutions

“The division is at the core of Sharp Middle East’s operations", Sharp Middle East’s BSD General Manager, Tomoo Shimizu

The office automation vendor is expanding its business solutions division across the region.

Sharp Middle East has announced expansion of its business solutions division (BSD). It is expanding its key focus markets around the region for its BSD solutions, with a greater breadth of coverage in the Middle East and Africa.

Sharp Middle East’s BSD General Manager, Tomoo Shimizu, said, “The division is at the core of Sharp Middle East’s operations. By growing our BSD team and increasing the number of key markets it operates in, we will work towards reaching our targets outlined for this year, especially in multi function printers and professional displays”.

The core areas for the BSD in 2011 include professional displays, managed print services and document management. The focus is also on getting customers in the region to make the switch from black and white to colour machines. The BSD team has expanded from six to 19 people, with a further six to be recruited.

Sharp Middle East serves more than 60 countries. These key markets include the GCC, countries in North Africa such as Tunisia, Algeria and Morocco, and the large African markets of South Africa and Kenya. Sharp’s primary business activities include audio-visual and communication equipment, health and environment equipment, information equipment, and crystalline and thin-film solar cells.

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