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Adobe Systems signs up Alfalak for Saudi Arabia

Adobe Systems MENA announced that Alfalak Distribution has been appointed as distributor for the Saudi Arabian market. Alfalak joins the company’s strategic network of Middle East and North African distributors, which includes Logicom, Mindware, Disway and Grapheast. Alfalak will be supporting the full range of Adobe products to ensure availability for business users and retail outlets.

“During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom,” said Abdallah Saqqa, General Manager, Adobe Systems MENA. “Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network.”

Ahmed Ashadawi, CEO and President, Alfalak Electronic Equipment and Supplies commented, “We are delighted to join the Adobe network as an authorised distributor. Through this partnership, we will be offering our customers in Saudi Arabia with optimal solutions, while complementing the growth strategy of Adobe in the Kingdom.”

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