Infor has announced that it will integrate its CRM application with LinkedIn Sales Navigator in an attempt to create a “streamlined” experience between the two apps, and put valuable data in the hands of salespeople.
The announcement was made at Inforum 2017 in New York City, with the business apps firm saying that LinkedIn Sales Navigator for Infor CRM can provide users with relational data across applicable devices.
This integration is designed to deliver new tools to assist sales professionals in discovering the best ways to get introduced through “TeamLink”, identify new contacts with contextual lead recommendations, be alerted to job and company changes, and “Icebreakers” which show shared connections, experiences, and interests, plus a link to a lead’s recent activity stream.
“It’s no exaggeration to say that salespeople succeed or fail by their contact data,” said Jason Rushforth, vice president and general manager, Infor Customer Experience. “Integrating leading tools such as LinkedIn Sales Navigator to Infor CRM can help arm our customers with the information they need to be competitive in today’s aggressive selling environment.”
The integration will be available to Infor CRM and Sales Navigator Team or Enterprise edition summer 2017.