Al-Falak Electronic Equipment and Supplies Company, a provider of technology-based end-to-end solutions in the Middle East, plans to sustain its leadership in the thriving Saudi IT market by expanding its product and service portfolio, reinforcing its position as a system integrator, and focusing on added value for customers.
Al-Falak’s planned activities for 2010 include building up its talent pool and maintaining the active participation of KSA Nationals who form over 55 per cent of its workforce. The company also intends to continue pioneering Corporate Social Responsibility initiatives throughout the Kingdom.
Ahmed Ashadawi, CEO and President, Al-Falak, said our ultimate commitment is to our customers, so our primary goal this year is to significantly enhance the quality, accessibility and diversity of the company’s services offering. “Our customer-focused philosophy has been our main competitive edge so we intend to develop more value-added offerings similar to our e-Catalog online purchasing system and Business Computer Leasing services,” Ashadawi said. “While the KSA IT sector is the largest in the region, it is also a highly competitive market, so we need to sustain high levels of creativity, excellence, customer relations, and responsible community engagement if we want to keep our large share in it.”
Among the company’s other multidimensional growth and expansion plans for the coming 12 months are the establishment of new strategic partnerships and the delivery of internal competency programmes in key areas such as e-commerce.
Al-Falak has almost 30 years of experience and expertise working with some of the global multinationals such as SAS, HP, Oracle, and Microsoft. Its consultancy and customised technology solutions range from systems integration and ERP to data networking and electronic commerce.
The Kingdom of Saudi Arabia?s (KSA) IT market is set to generate revenues of around US$4 billion in 2010 and retain the country?s status as the largest IT market in the Gulf. The local sector is further expected to maintain a strong growth rate of 10% through 2013.