Spectrami appoints new Executive Director for Sales & Operations

Punit Bhatia, Executive Director – Sales & Operations, Spectrami
Punit Bhatia, Executive Director – Sales & Operations, Spectrami

Value-added distributor for security and storage solutions in the MEA region, Spectrami has appointed Punit Bhatia as its new Executive Director – Sales & Operations.

Bhatia brings with him more than 21 years of experience in the IT sector majority of which is in the region, which will enable him to spearhead the distributor’s expansion plans in the region. He will be responsible for formulating strategy and leading the teams to execute it to enable growth and to achieve operational excellence, according to the company.

Anand Choudha, Managing Director, Spectrami, said, “Bhatia joins us with wealth of experience from Middle East marketplace. He brings with him a unique perspective to our business and has immediately become a valuable addition to our team. With, him on board our team, we are even more committed towards MEA market ever before.”

Bhatia said, “I am delighted to join Spectrami, their approach towards adding value to distribution has been well received and appreciated by vendors and resellers community alike. The vendor extension model of Spectrami is a unique model, which empowers partners and enables them to execute enterprise class implementations with the best of the breed technology products and solutions. I look forward to expanding and enabling the company’s eco-system by building stronger partnerships with existing partners, appointing new strategic and vertical focused partners and providing better and scalable support to potential new resellers and business across the region.”

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