According to a recent research conducted by Morgan Stanley, 68% of respondents regularly used their tablets to browse the internet. Email and social networking ranked the second and third most popular activities amongst tablet consumers with 62% and 53% respectively, according to the report.
This research, while providing insight on consumer usage of the tablet, reinforces the popularity of the multi-functional, portable computing device, Samsung said.
Tablets are not only used for content consumption and creation but also for content creation. According to a survey conducted by Jefferies Group, content creation activities such as writing, editing or creating spreadsheets, and editing or managing photos are undertaken at similar rates on PCs as well as tablets. The research also said that the tablet industry is estimated to record a 289% year-on-year growth by the end of 2011.
Samsung, a major player in the tablet industry, recently launched its second tablet, the GALAXY Tab 10.1, across the GCC. The launch of the new generation tablet builds on the success of the first generation GALAXY Tab which was launched in the region in November 2010, the company said.
Similar to the GALAXY Tab, the new Tab 10.1 has Arabic language support and Arabic lifestyle applications developed to specifically cater to the Arab audiences, Samsung added.
In 2010, following the launch of the GALAXY Tab, Samsung Gulf Electronics had registered an average market share of 16% across the GCC countries, Samsung reported. The solid growth and demand of tablets in 2010 increased the region’s market share up to 22% in Q2 2011, the company said. With the launch of its expansive portfolio of tablets, Samsung anticipates an increase in regional sales and aims at increasing the current market share to 30% by the end of 2011, company representatives said.
The new Samsung GALAXY Tab is the world’s thinnest and lightest tablet in the market, measures 8.6 millimeters and weighs 565 grams, according to Samsung. With a powerful 1GHz dual core processor and 1 GB RAM, the Tab 10.1 provides efficient multi-tasking, smoother transition between different applications and overall a more intuitive navigation between home screens and broader support of USB accessories, the company added.
Samsung said that it comes with the Android 3.1 Honeycomb OS, the latest Android operating system optimised for tablets overlaid with the Samsung proprietary user interface, TouchWiz UX.
In addition to which, the company said that the tablet provides super-fast 4G download speed with HSPA+ 21Mbps connectivity, allowing users to download their data faster and reducing data transfer time. Similar to its predecessor, users of the Tab 10.1 can access websites based on Adobe Flash as the tablet has with full Adobe Flash 10.2 compatibility, representatives said.
GALAXY Tab 10.1 includes a brilliant 10.1-inch touch screen display with WXGA 1280 x 800 resolution that delivers vibrant colors and crisp clarity which is centered inside a narrow bezel to enhance the wide viewing angle, Samsung representatives added. The Galaxy Tab 10.1 also features a 3-megapixel rear camera and a 2 megapixel front camera that can be used for video calling, taking high-quality images and recording videos, they said.
To cater to its business consumers, the Samsung Galaxy Tab 10.1 includes an industry-leading suite of solutions designed to give enterprise customers and IT managers more security, the company added. Developed in collaboration with industry-leading partners such as Cisco, Sybase, SAP and Citrix, Samsung’s enterprise mobility solutions will provide flexibility and connectivity for mobile workforces, ensuring that users are able to operate more efficiently on the move, representatives Samsung concluded.