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Top partners recognised at Canon 2011 awards

Canon Middle East, honoured performing partners during the 2011 Awards, at the recently concluded Canon Partners Conference in Istanbul, Turkey. Organised under the power of partnership theme, the awards recognised the contributions of Middle East partners in Canon’s growth performance in the region.

Over 100 partners from 45 countries in the Middle East, North and East Africa attended the partner conference, which was organised in line with Canon Middle East’s 10th anniversary celebrations. The company presented its business strategies and objectives for 2012 during the event and conducted discussions about the important role of its partners in achieving its mission to be closer to its customers. Canon also discussed various product segments and outlined its strategy of breaking down the market further into segments, which will enable its partners to deliver to the right product segments.

Anurag Agrawal, Managing Director, Canon Middle East, said: “Canon’s ability to maintain a healthy, constructive and dynamic relationship with its partners serves as the strong foundation that allows us to maintain our market stronghold in the region.”

The winners of the B2B Awards were Diffazur Sarl, Morocco in the corporate office black and white category; El Ajou Group Trading Company, Saudi Arabia in the corporate office colour category; Al Badri Information Technology, Iraq in the digital image management system category; Neolt Graf, Morocco in the large format printers category; and Salam Technical Services, Qatar in the professional print category.

Diffazur Sarl, El Ajou Group Trading Company, Al Badri Information Technology and Neolt Graf were recognised for their excellent performance in increasing market share in their respective product categories through market coverage. Salam Technical Services received the award in recognition of its outstanding sales achievement and performance in professional print.

In the B2C Awards, Salam Studio and Stores topped the digital SLR category for its performance in increasing market share for DSLR; Ali Zaid Al Quraishi and Bros won the DSC and Selphy category in recognition of both unit and revenue growth in DSC; Advanced Digital Imaging Sal won in the HD video category in recognition of its focus on promoting the video category; General Electric and Trading was winner in the inkjet products category in recognition of its performance in increasing market share for inkjets; and Sabi Systems won the award in the laser products category in recognition of its performance in laser through the successful launch of Sabi System Canon Club.

Canon Middle East gave away a special 10th anniversary recognition award to National Store, the flagship company of JK Sons Group in recognition of its long-standing Canon partnership and for achieving year-on-year sales and market share growth in the photo-video category. The President Award winner went to Ali Zaid Al Quraishi and Bros, which was recognised for its all-round performance for sales and market share gain in the photo video product category.

Canon Middle East is a subsidiary of Canon Europe. In 1998, Canon set up a representative office in Dubai to help partners deliver with additional support. By 2001, Canon had transformed into a full subsidiary with logistics facilities, and in 2002 moved into its Dubai Internet City office. In 2005, Canon North Africa based in Paris became a 100% subsidiary of Canon Middle East. Canon Middle East further expanded its area of responsibility to include East African markets in June 2011. Today this Canon office manages sales, marketing and technical support activities across 45 countries in the Middle East as well as East African and French-speaking African countries.

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