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Toshiba unveils VAR Programme

Toshiba Computer Systems, a division of Toshiba Europe has reinforced business relationships with its channel partners through its Value Added Reseller (VAR) Programme.

The VAR programe allows Toshiba to grow its B2B activity with VARs focusing on the SoHo, SMB and large enterprise segments.

Members of Toshiba’s VAR program, who manage SOHO or SMBs, will gain the following benefits:

·         Sales support

·         Run rate pricing for standard requirements

·         Quarterly product training and Certification

·         Opportunities for demand generation

·         Regular channel communication

·         Rebate program

·         Account Management by Toshiba VAR Manager

In addition, Toshiba adds that those focusing on the large enterprise segment will also gain:

·         Discounted demo hardware

·         Exclusive advertising support

·         Special Pricing for Large Deals

·         Corporate Seminar participation

·         Support on Service Labour Fee

Santosh Varghese, Regional General Manager, Computer Systems Division, Toshiba Gulf, says Toshiba aims to develop its B2B portfolio along with channel partners and build a mutually beneficial business partnership. “Our channel partners are key drivers of Toshiba’s growth in the Middle East region,” Varghese says.

Varghese adds that Toshiba aims to work closely with regional VARs to provide extensive assistance including sales support and product training to focus on the SMB and large enterprise sector.

An element of the VAR programme involves Toshiba’s highly successful “Profit for Performance” (P4P) channel strategy, which is a rebate programme recognising the commitment of key retailers and dealers by rewarding top performers. The P4P initiative was introduced to reward excellent performance of B2C channel partners who excel in achieving their quarterly sales and product mix targets.

The products eligible for the VAR programme include Toshiba’s business notebook range namely Satellite Pro, Tecra  and the Portégé.

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