Released globally in February, according to the company, Neffos smartphone’s key concept is to offer a user-friendly design that’s smart and simple. “Our original intention of developing Neffos was about creating a unique digital experience by establishing a seamless connection between people and devices,” said Jeffrey Chao, President, TP-LINK. “We believe a real smartphone could provide a sense of joy of technology for users while at the same time offer a simple lifestyle for them in such era of information explosion, so that for users, the smartphone is not just a tool, but a fashion icon to reflect oneself.”
The release of Neffos also marks the vendor’s expansion from fixed equipment (router, smart home system, cloud service) to mobile device. The smartphone is a breakthrough for the company to set up a link with smart devices through standard protocol to create an ideal digital ecosystem for users.
“In the future, we would like to create an intelligent identification ability in different scenes to automatically activate and control relevant devices for users. Via our smartphones, users will have a closer connection with their home devices,” said Chao.