The development according to the company will help it to take its Cisco initiatives across a bigger geography.
“Cisco’s appointment of Track Distribution as a Regional Distributor reflects our commitment to invest in our partnership with Cisco and our ambition to become a leading Cisco Technology provider to our partners across emerging markets. I am delighted that our company now joins a select group of partners as this will enable us to invest further in our unique customer programs and to expand our partnership into new regions,” says Dr. Ali Baghdadi, CEO and president at Aptec Holdings.
Phil Wright, Director – Distribution Emerging Markets at Cisco says Track Distribution’s achievement of the Cisco regional distribution partner classification is reflective of the growth of our joint business. “This has been achieved through strong alignment, expansion into new markets and market leading processes and systems. Track Distribution continues to generate significant business for Cisco in Emerging Markets and consistently offers innovative solutions to its expanding reseller base. The company is a pleasure to work with and I look forward to continue seeing Track succeed together with Cisco,” he says.
The regional status comes at the right time when Track has recently launched a value added initiative to scale up Cisco’s commercial and data centre business. “We feel our partners across the region will benefit from these new initiatives” adds Shailendra Sainani, GM – Track Distribution.
Track Distribution, part of Aptec Holdings Group has been granted the regional distribution status by Cisco. The regional distribution status now allows Track the capabilities to scale up operations in adjacent regional markets other than the current market the company covers.