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Trend Micro ME in hunt for new regional GM

Moore’s anticipated departure comes just after 20 months of him having joined Trend Micro to run its regional operations from Extreme Networks. 

Although Trend Micro has not officially communicated with its channel partners regarding Moore’s expected exit, most partners close to the vendor say they are aware of happenings at the anti-virus software vendor. It’s unlikely that Moore’s departure will result in any major channel overhaul or policy at least for now.
 
Moore joined Trend Micro in January 2009 and set his initial priority as building and strengthening the channel and end-user customer relationships.
 
In an interview with Reseller Middle East earlier this year, Moore was bullish about Trend Micro’s prospects and business outlook in the region for 2010 and beyond. He outlined that the company has made significant headway in the SMB segment in the Middle East.
 
In addition, Moore has been instrumental in strengthening Trend Micro’s channel in the Middle East after the restructuring of its channel programmes which he oversaw. The restructuring according to Moore was aimed at rewarding loyalty and competence rather than simple revenue.
 
Moore has extensive experience in the Middle East channel, where he is best known for turning Extreme Networks into a powerful regional player. He left the networking vendor to run BroadSoft’s Middle East business midway through 2008.
 
Moore’s responsibilities at Trend Micro have up until now, extended to the Middle East, Africa, Turkey and Greece.

Plans are already underway at anti-virus software vendor Trend Micro Middle East, Africa and Mediterranean to replace regional GM Chris Moore. Moore is widely believed will head Riverbed?s Middle East operations.

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