Manufacturer of power protection equipment, Tripp Lite, has entered into a distribution agreement with Redington Gulf, IT distributor operating in the Middle East and Africa. The move is part of Tripp Lite’s efforts to position itself across the developing markets of the Middle East and African region.
Under the terms of the partnership, Redington Value, the value added distribution division of Redington Gulf, will distribute Tripp Lite’s range of products including UPS Systems, UPS Batteries, PDUs, KVMs, cables, power inverters, racks and surge suppressors.
For Tripp Lite, the plus point of this new partnership is Redington Value’s presence in over 14 countries across the Middle East and African region. The partnership will also allow Redington Value to leverage Tripp Lite’s products along with other brands like Cisco, Fujitsu and HP as essential components for a data centre.
“Data centres are now established as a critical part of IT development in the region and have become a key component in attracting local and global investment from the IP, telecoms, hosting, integrator, BPO and IT outsourcing sectors. Our strategic new partnership with Redington Value ably positions Tripp Lite as a key provider of integrated solutions in today’s data centre installations,” said Vipin Sharma, Vice President, Middle East, Africa and CIS Sales, Tripp Lite.
Tripp Lite has a 2,500 product portfolio that allows its customers to organise, connect, control and protect computer and electronic equipment that are essential to their day-to-day operations.