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UK Wileyfox Smartphone brand enters GCC

Wileyfox Cyanogen ScreenWileyfox is entering the GCC smartphone market with its products, Swift and Storm.

Both devices, introduces the Cyanogen Operating System 12.1 to the region. The newly established British smartphone manufacturer launched both the Wileyfox Swift and Storm in Amazon in the UK last month.

Following its introduction in Europe and Russia, Wileyfox has revealed that the Swift and Storm devices will be available across the GCC in November, exclusively online, through the region’s largest online retailer, Souq.com.

“Wileyfox recognises that each smartphone user has unique requirements and usage preferences. Smartphone users are also storing valuable and sensitive data on their devices, increasing the need for high privacy levels. We aim to give users the freedom to create their own unique smartphone experience with advanced customisation features, and enhanced privacy settings. Our powerful and reliable products are carefully crafted, featuring cutting-edge technology, to provide tech-savvy GCC users with a cost-effective platform to practice their creative technical skills,” said Nitin Sood, Managing Director, Wileyfox MEA.

“Our strategic online-exclusive offering is in line with regional trends toward e-commerce, and allows us to continuously deliver high-quality and leading innovation directly to our customers. With unsurpassed customer services, and unbeatable reliability, we quickly identified Souq.com as the ideal distribution partner in the region, sharing values that align with Wileyfox.”

Ronaldo Mouchawar, CEO and Co-Founder of Souq.com commented, “The smartphone sector in the Middle East is really opening up as new brands enter the market, proving that high quality does not necessarily mean a huge cost. With one of the highest mobile phone penetration rates, the Middle East is a ripe market for Wileyfox and we are proud to be partnering with such an innovative brand. We are experiencing an uplift in smartphone sales, particularly amongst the tech savvy younger generation, so we are confident of Wileyfox’s success in entering the market exclusively with Souq.com.”

Based on Android Lollipop 5.1, Cyanogen OS 12.1 is known for its personalisation features, intuitive interface, speed, improved battery life, enhanced apps, and leading security features.  Cyanogen OS allows users to tailor their mobile device and content experiences through deep levels of customisation, ranging from UI themes and shortcuts, to lock-screens and audio quality, and incorporates Qualcomm SecureMSM technology to offer some of the highest security and privacy settings in the industry. The PIN Scramble feature randomly changes the order of numbers on the screen to ensure that onlookers are not able to detect passwords through pattern memorisation or screen smudges, while the Privacy Guard allows users to clearly select what information is shared with external parties, and Protected Apps stores select apps in hidden lockable folders.

Both devices are built with Qualcomm Snapdragon processors, offering superior battery life, have dual-SIM functionality, and support 4G LTE connectivity. The Wileyfox Swift, selling at only AED 499, features a 5-inch HD Coring Gorilla Glass display, an impressive 13MP dual LED flash rear camera and 5MP secondary camera with a wide range of shooting features, the Quad-Core Qualcomm Snapdragon 410 Chipset, 2GB of RAM, and 16GB of internal ROM, expandable up to 32GB. The more advanced Wileyfox Storm features a larger 5.5-inch full HD display, a crystal-clear 20MP rear camera and 8MP front camera – both with flash and various shooting features, the Octa-Core Qualcomm Snapdragon 615 Chipset, 3GB of RAM, 32GB of internal ROM, expandable up to 128GB, and is priced at AED 799.

 

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