Unatrac ITD, part of the Egypt-based Mantrac Group, is ceasing its IT distribution operations in the UAE, which serves as the hub for company’s business in the Gulf. The distributor, however, will continue its operations in the lucrative KSA market, along with its home base in Egypt where it distributes more than 15 brands.
“We would like to confirm that we are divesting our IT distribution activity in Dubai. The IT distribution portion of our operations in Dubai is an non-core business that represents less than 2% of the Group’s turn over and has proven to be of low margin, hence the company’s decision. This will help enable the group to focus on its core higher margin business to better serve its clients in the region and across the globe,” said Mohamed Hassan, Group Marketing Director at Unatrac.
Though it has decided to exit the IT distribution business, Unatrac Group will continue to be the exclusive Caterpillar Dealer for Nigeria, Ghana, Iraq, Tanzania, Kenya, Uganda, Sierra Leone, Russia and Egypt. The group has made Jebel Ali the company’s main trading hub, and operate out of a 40,000 sq meter warehouse in the free zone, through which it manages the East Africa and Iraq business. In addition to Caterpillar, Unatrac operates other construction equipment dealerships such as Perkins Engines, SEM Machinery, Michelin Tyres, as well as, a non-core IT Distribution business from the UAE.
Unatrac Group is a part of the Mansour Group, one of the largest private family businesses in Africa, Middle East with revenues of $ 6 Billion in 2013, and over 50,000 employees globally.