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Virtualisation uptake driven by economic, operational factors: GBM

Economic and operational factors were the driving forces behind a significant uptake in demand for virtualisation solutions, according to Gulf Business Machines (GBM).

It said that a combination of a growing focus on reducing capital expenditures, optimising operating expenses, improving business continuity and boosting business agility, is driving businesses in the region to invest in virtualisation.

GBM, which recently announced a 35 percent year-on-year growth in its virtualisation business, added that its customers benefit from TCO savings ranging from 48 to 70 percent as a result of deploying virtualisation solutions.

“In many ways, the volume of virtualisation projects we are seeing in the region is a clear sign of the times we live in. We currently operate in an environment where the focus on boosting efficiencies is greater than ever before and it is only natural that businesses, big and small, are seeking to reduce the amount of underutilised IT resources and, in the process, operating costs,” said Cesare Cardone, CEO at GBM.

“The universality of this trend is reflected in the diversity of our customer base, which spans industries such as banking, retail, government, hospitality and transportation,” he added.

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