As an element of Zebra’s channel development strategy, the ISV programme highlights the importance Zebra places on the ISV’s role in developing new technology solutions.
“The launch of the global ISV partner programme is a key part of Zebra’s strategy for long-term growth and builds on the company’s 40 years of experience working with partners,” says Wael Hasan, territory manager – Middle East at Zebra Technologies. “Zebra’s engagement with ISVs will create stronger working relationships and collaboration on joint solutions that deliver customer value in a wide variety of industries.”
ISVs will have access to dedicated technical resources who understand the complexities of application development, an ISV developer portal with Software Development Kits, Sample Source Code, and interactive forums.
Prisym ID—a provider of barcode, RFID and labelling software for product lifecycle management—is one of the first ISVs that has joined the programme in EMEA. “Access to technical integration resources, introductions to global channel partners, and use of Zebra’s PR infrastructure are just a few of the benefits that will support Prisym ID to further expand within current and new market places. We’re delighted to be working more closely with Zebra through the Zebra ISV Partner Programme and believe it will add significant value to our business and our customers,” says Vince Postill, development director, Prisym ID.
Through the new programme, ISVs can leverage Zebra’s reseller channel and global sales resources, as well as global alliance partnerships that include Motorola, IBM, Oracle and SAP.
Marco Landi, corporate VP, EMEA Channels for Motorola Solutions says Motorola Solutions recognises the crucial role of its partners in encouraging the development of a healthy ISV ecosystem. “Our customers benefit greatly from the ingenuity and versatility demonstrated by ISVs and Partners alike. Zebra’s ISV Partner Programme delivers this value by encouraging innovation which results in market expansion. It is for this reason that we support such initiatives 100%,” Landi concludes.
Zebra Technologies Corporation, has launched its ISV Partner Programme, designed to foster stronger and more innovative partnerships between Zebra and the ISV partner community.