Channel, News

Equinix appoints new channel sales director

Oren Yehudai, Equinix
Oren Yehudai, Equinix

Global interconnection and data centre company Equinix has appointed Oren Yehudai to lead its EMEA Channel Partner Programme.

Yehudai joins from Palo Alto Networks where he led EMEA inside channel sales and was credited with driving significant growth for the cybersecurity firm through channel sales and partnerships, said the firm. Prior to joining Palo Alto Networks, Yehudai held senior channel roles for several high-growth tech companies including NetApp and ClickSoftware.

Based in Equinix’s European headquarters in Amsterdam, Yehudai will lead a team of over 20 dedicated channel people and be responsible for channel operations across the region.

The program allows partners to both resell and refer Equinix services, and is intended to help enterprise customers obtain the comprehensive IT services and expertise they need from the channel community they are accustomed to working with.

Eugene Bergen Henegouwen, senior vice president, Sales, Equinix EMEA, said, “With over 13 years of experience in sales, business development, consulting and project management, Yehudai is well placed to lead our EMEA Channel Partner Programme. Equinix has seen significant growth in the region within the past few years and we are delighted Yehudai has joined us to help build upon this success, driving channel sales and delivering new partnerships.”

Oren Yehudai, senior channel sales director, Equinix EMEA, said, “I am thrilled to be joining Equinix to further develop and grow the Channel Partner Programme across EMEA. Building a successful channel business will increasingly be dependent on being part of the right ecosystems, with industry players needing to work with partners that can connect them with a broad range of vendors, service providers and cloud companies. My hope is that in a few years, Equinix is recognised by the partner community as the place to achieve this.”

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