TP-Link MEA, a global provider of SOHO, SMB networking products and wireless LAN solutions, has announced that it will host a SMB partner event together with UAE-based distribution partner Ethos Technologies on 13th November at Fairmount Hotel, Dubai.
According to the vendor, the event is aimed at showcasing SMB products, outlining strategy and helping systems integrators (SI) to unlock business opportunities in the region.
The company said that demand for high performing business networking solutions is increasing in the SMB sector across the Middle East and that’s why it is partnering with Ethos Technologies for this event in Dubai.
TP-Link’s SMB products include JetStream Switches, Auranet Business WiFi, Pharos Wireless Broadband and SafeStream Router range.
Lucas Jiang, general manager, TP-Link MEA and Imtiaz Ghani, general manager, Ethos Technologies will deliver keynote addresses at the event.
Jiang said despite the current prevailing market conditions, partners have been dependable and continue to grow the TP-Link brand, business and their own businesses. “We are hoping the joint TP-Link and Ethos Technologies partner event will kick start our SMB agenda for the year ahead for all channel partners in MEA.”
Jiang added that alongside this event, TP-Link will also be outlining its roadmap for 2018 and rollout a new round of TPNA\TPNP certification programme.
“As we continue to raise the bar in the SOHO and SMB segments, it’s critical that we share with our partners what is coming down the line and conduct proper product training,” he said.
TP-Link has over the last 12 months increased its business development initiatives in the traditional IT channel, retail, telecoms and SMB segment. Earlier in the year, the vendor had hosted its second annual ‘ConneXions’ Partner Meet 2017 in Dubai.
TP-Link is a provider of broad range of products targeted at the consumer, SOHO and SMB markets, including Wireless solutions, ADSL, Routers, Switches, IP Cameras, powerline adapters, print servers, media converters, network adapters and smartphones.