Channel, News

Xerox Emirates partners with Redington Gulf for UAE

Xerox Emirates has appointed Redington Gulf as its authorised distributor in the UAE. Through this partnership, Xerox Emirates aims to expand the reach of its A3 office entry level multi-function Printers’ (MFP) and Xerox Scanners in the SME segment and grow its market share by over 200 percent.

According to Xerox Emirates, the partnership gives the firm access to Redington Gulf’s “strong and extensive network of IT resellers, supply chain facilities and capitalise on its vast experience in the IT volume distribution segment.”

By partnering with Xerox Emirates, the regional supply chain services and solution provider for manufacturers of IT, telecom and digital lifestyle products aims to broaden its portfolio of IT offerings in the A3 office entry level Multi-function Printers (MFP) and Xerox Scanners segment. Xerox Emirates will also add value to this new partnership by offering training programmes, special offers and incentives which will benefit Redington Gulf and its reseller network.

“Our partnership with Redington Gulf will have a direct impact on SMB businesses in the region. We recognise that the small and medium businesses’ space is growing and our goal is to ensure that this sector is strongly supported with relevant technology offerings. Redington Gulf has a wide reach of IT resellers and system integrators and partnering with them helps us to capture every opportunity in the fast growing SMB space,” said Chris Govier, general manager, Xerox Emirates.

According to the latest research published by SMB Group, 72 percent of SMB decision makers say that technology solutions can help them significantly improve business performance, while 53 per cent plan to increase technology investments, thus underscoring the importance and impact of this growing space.

“The addition of Xerox to Redington’s brand portfolio will enable us to provide a more comprehensive   set of solutions to our channel partners in both single and multi-function printing device segment. Redington will conduct channel awareness and recruitment programmes to increase market share of Xerox in the reseller channel across UAE. We are hopeful that with our extensive partner reach and powerful brand equity of Xerox, the reseller channel will be able to offer a wider range of printing solutions to their customers.” said Ashish Bharti, president, Redington Gulf, Volume Division, Middle East.

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