ABOUT THE EVENT

The Future of Partner Ecosystems, AI & Profitable Growth

The Middle East technology channel is evolving faster than ever before. Artificial intelligence, cloud-first business models, cybersecurity, managed services and platform ecosystems are redefining how technology is sold, delivered and supported. As customer expectations continue to shift, collaboration across vendors, distributors, partners and service providers has become the foundation of sustainable growth.

The Channel Leaders Forum & Awards 2026 is an exclusive executive leadership forum that brings together the region’s most influential channel decision-makers to explore the trends, technologies and business strategies shaping the future of the ICT ecosystem.

Featuring thought-provoking keynotes, executive panel discussions, fireside conversations, exclusive market intelligence and peer networking, the event provides a platform for meaningful dialogue, strategic collaboration and new business opportunities.

The event concludes with the Channel Power 50 Awards 2026, celebrating the executives and industry pioneers driving innovation, growth and excellence across the Middle East channel ecosystem.

WHY ATTEND

Join the region’s most influential technology channel leaders to:
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Understand how AI is transforming channel business models and partner engagement.

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Discover new revenue opportunities across cloud, cybersecurity, AI and managed services.

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Learn how leading vendors and distributors are building profitable partner ecosystems.

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Gain exclusive market insights and regional industry forecasts.

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Connect with senior executives from across the Middle East ICT industry.

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Build strategic partnerships during dedicated networking sessions.

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Celebrate the achievements of the Middle East's most influential channel leaders.

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Be Part of the Region's Premier Channel Leadership Event

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WHO SHOULD ATTEND

Channel Briefing Middle East is designed for senior executives from across the technology ecosystem, including:

Vendor Managing Directors

Regional Directors

Country Managers

Channel Leaders

Distribution CEOs

Alliance Leaders

Cloud Leaders

Managed Service Providers

System Integrators

Value-Added Resellers (VARs)

Technology Resellers

Business Development Leaders

Ecosystem Leaders

Technology Consultants

CHANNEL POWER 50 AWARDS 2026

Recognising the Leaders Who Power the Channel

The Channel Power 50 Awards recognise the individuals whose leadership, innovation and commitment continue to strengthen the Middle East technology channel.

Unlike traditional vendor awards, the programme celebrates the people shaping the industry’s future through vision, collaboration, innovation and measurable business impact.

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Partnership Benefits

The Channel Leadership Forum & Awards is the definitive platform to celebrate channel success stories and influence the conversations shaping the future of the industry. We would be delighted to share the full sponsorship prospectus and discuss a tailored package that aligns with your business goals.

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