V.O Sebastian, MD of Al Abbas Group says YeS is an IT retail boutique that focuses on niche, creative, unique and yet practical retail solutions. Sebastian adds that the boutique will bring unique products and services from the major IT brands under one umbrella. “It’s our vision to take this concept and expand to other countries in the GCC region in the coming years,” he says.
Sebastian says the whole concept behind YeS is to appeal to a utility mass-market with solutions that are either niche or available in small numbers. He points out that YeS is a retailing concept that is accompanied by consultancy. “Customers coming to the boutique can expect all major brands and product lines which include IT hardware, software and networking solutions,” he says.
In addition, Sebastian says YeS will be showcasing fashionable IT accessories from leading vendors.
Mohan Choundry, GM of DistribuTech and YeS, says since the store is the first of its kind in the UAE that offers a knowledge driven retail selling concept, the offerings will cover notebooks, PCs, monitors, servers, accessories, software, networking and security solution.
Choundry adds that the hardware products include solutions from Konica Minolta, Lenovo, Fujitsu, Acer, HP, Toshiba and Dell, while software solutions are from Microsoft and Symantec. He says that most accessories will be brands from Lenovo, Targus, Dicota and Belkin.
Choundry emphasises that this is not just any other retail outlet but a store with a unique approach to selling IT solution to the SoHo and SME markets. “The store consultants are trained sales professionals who will explain to customers the various solutions available and most importantly detail the software legality issues,” says Choundry. “In addition they will be able to give product and solution tips to suit specific customer needs.”
Liju Nair, divisional manager of DistribuTech and YeS believes that boutique is a unique experience for customers and one that they will want to make use of regularly because it focuses not only on selling products. Nair says because YeS is able to tailor ma solutions to suits customers’ needs, it is advantaged in that it will be able to accommodate clients with different needs.
Al Abbas Group, one of the UAE?s biggest business groups has launched its first IT retail boutique in Dubai. Dubbed ?Your eStore? (YeS), the shop has opened its doors today 10th May 2010 and is situated in Dubai?s Computer Street in Bur Dubai.
