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Ford brings new hybrid vehicles to Middle East market

In line with its plan to accelerate the use of electrified vehicles in the Middle East, Ford has announced the launch of four new hybrid vehicles to be rolled out over the next four years in the region.

The Ford F-150 Hybrid is the first vehicle to be confirmed for launch in the Middle East as part of Ford's electrified vehicles plan.
The Ford F-150 Hybrid is the first vehicle to be confirmed for launch in the Middle East as part of Ford’s electrified vehicles plan.

Building on its global promise to provide customers with both affordable and capable electrified vehicles, Ford’s Middle East electrified vehicle plan builds on the company’s earlier commitment to invest $4.5 billion to deliver 13 new electric vehicles in the next five years.

The Ford F-150 Hybrid is the first vehicle to be confirmed for launch in the Middle East as part of those plans, joining the Fusion Hybrid currently available in some Middle East markets. The F-150 Hybrid will offer powerful towing and payload capacity and operate as a mobile generator.

“These are incredibly exciting times for Ford in the Middle East with our aggressive product plan coming together, and a full range of electrified vehicles planned for the near term,” said Jacques Brent, president, Ford Middle East and Africa.

The Middle East is widely regarded as one of the world’s most receptive new energy vehicle markets, due to strong government support around the region and growing customer acceptance. The UAE government has stated that it is targeting a 15 per cent reduction in carbon emissions by 2020 – and a 20 per cent target for electric vehicle adoption within its own fleet.

Leading in electrification is fundamental to Ford’s transformation vision to becoming the most trusted mobility company, “designing smart vehicles for a smart world.” The company recently announced a dedicated electrification team, focused exclusively on creating an ecosystem of products and services for electric vehicles and the unique opportunities they provide.

Ford will be showcasing its new products and technologies during the Dubai International Motor Show on November 14 to 18 at the Dubai World Trade Centre, Hall 1.

In addition to its electrified vehicles plan, Ford also invested $1 billion in Argo AI earlier this year. Argo AI is an artificial intelligence company that will develop a virtual driver system for the automaker’s autonomous vehicle, due to hit the streets in 2021.

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