
Nexthink recently hosted a technology roundtable that brought together respected technology leaders to examine the role Digital Employee Experiences (DEX) plays in modern business operations.
Held at the Ritz-Carlton, Dubai International Financial Centre, the evening gathered leading technology professionals to focus on how technology affects the employee experience by enabling and empowering workers. The discussion sought to explore how real-time visibility, intelligent automation, and data-driven insights can help businesses move from reactive issue management to proactive experience optimisation resulting in enhanced productivity, resilience, and innovation across the digital workplace.
The shift towards hybrid and distributed work environments has exposed the limits of traditional IT monitoring, often resulting in performance blind spots, compliance concerns, and rising operational costs. To stay ahead, organisations must shift from reactive to proactive IT—with real-time visibility, intelligent automation, and the ability to resolve issues before they impact employees or patient outcomes.
The objective of the closed-door roundtable was to help show the assembled group how always-on, human-led AI and automation can be used proactively to “solve issues others can’t even see”. Attendees would explore strategies for reducing IT support costs through automation and self-healing. The showcase also aimed to cover how full visibility into the digital experience could enhance compliance, data security, and employee satisfaction.
Abd Al Rahim El Kady, Regional Sales Director, Nexthink was joined by Miguel Duarte, Solution Consulting Manager, Nexthink and Saba Abdullah – Head, End User Services – FAB Group Technology. Abd Al Rahim El Kady presented a case for harnessing AI-driven insights to transform the industry IT experience whilst highlighting statistics for how effective DEX can reduce digital friction. Next, was Saba Abdullah, presenting FAB’s customer success story as a result of working with Nexthink. She took attendees through her case study, which focused on how the end use services provided by Nexthink helped empower productivity and innovation within FAB. Finally, Miguel Duarte presented a live demo for Nexthink’s upcoming Spark AI for employee self-help, reimagining the service desk concept with zero-touch support.
Image Credit: Nexthink



