In order to better support sellers on its Facebook Marketplace platform, Meta is introducing a standalone app for download. The application will include AI tools and sales management features to enable merchants to manage listings, reach buyers, and grow their business.
Sellers, the dedicated app, brings together listing management, buyer communications, inventory tracking and sales insights, while syncing with existing Marketplace accounts so users can carry over listings, messages and sales history.
The new app includes AI-powered listing creation, allowing sellers to upload photos and have Meta AI generate details including titles, descriptions, suggested pricing and categories. It also provides a unified inbox for buyer conversations and analytics covering views, clicks, messages and completed sales.
Meta said its original platform Marketplace, which launched a decade ago integrated directly in Facebook, now handles 430 million item listings each month globally. The existing Marketplace platform will remain available through Facebook, with a web version being tested for Seller app users. Android testing is also underway.
Seller is available through the App Store for US users aged 18 and over.
The launch comes as Meta seeks to expand Marketplace’s capabilities and compete more directly with established e-commerce platforms including eBay. The company has previously focused on improving commerce and community features across its platform, including the release of a dedicated Facebook groups app called Forum in May.
Source: Mobile World Live
Image Credit: Meta
