The CEO and founder of UAE-based startup Freedom Pizza has said that technology is been a key driver of its business and has become as critical as the firm’s end products.
Ian Ohan said Freedom has now opened a fully-fledged tech firm based out of Hungary to drive the platform that has been powering its business and enabling a superior user experience.
Speaking at TahawulTech.com’s Evolve – Digital Transformation Forum held at the Habtoor Grand Resort, Ohan highlighted how the company has driven its user experience as the key to fuel growth.
“Today we discover our customers,” he said. “We have to be where our customers are. If I look at our business today, the most important thing is our platform. That’s the key. We love our product, but an innovative platform is going to drive our business.”
The company has developed a user interface on multiple platforms and today users can even order using an Apple Watch.
“In most use cases these days, I find the user experience isn’t up to the mark. If I have to teach customers how to use something then I have got it wrong. I look at the market as a consumer myself. I want my life to be made easier and it is the service provider’s job to make my life easier,” he said.
Freedom’s technology division now plays a critical role in its operations. “Today I work on a dashboard, not my emails. Technology has enabled us to work together in a seamless way,” he added.
The startup has expanded today and has 11 corporate stores and is starting up a franchisee model to expand its operations.
Currently, the company employs over 200 delivery vehicles and delivers its orders within 23 minutes.
“As we grow, we expect the complexity to increase,” he said. “But our system is built on a model that can be easily scaled up. That’s the key,” said Ohan.
