Bose launches new wireless soundbar and surround sound systems

The SoundTouch 300 soundbar

Bose has launched three new wireless speaker systems: the SoundTouch 300 soundbar, and two new Lifestyle home entertainment systems, combining “stunning surround sound with an equally stunning design.”

The SoundTouch 300, a single-speaker for music and movies, measures just 38.5” W x 4.25” H x 2.25” D, and claims to deliver “the best audio performance for any soundbar its size.” It is Wi-Fi and Bluetooth enabled with NFC for easy pairing, so streaming services such as Spotify and Pandora through the speaker is simple and fast. It has a thin profile and includes a perforated wrap-around metal grille and sleek glass top.

“With the SoundTouch 300, we’ve filled a gap in the market,” said Pete Ogley, general manager of Bose audio-for-video.  “We pushed the boundaries of size, sound and design like nothing else available in the category. We added Bluetooth to Wi-Fi so you can stream anything, instantly. And because it doubles as a wireless music system and home theater system, you’ll get an incredible experience whether you’re listening to your playlists, enjoying Netflix, or watching the game – all from one gorgeous speaker.”

For spaciousness, the SoundTouch 300 uses PhaseGuide arrays to send signals to the left and right of the room where there are no speakers, and proprietary QuietPort technology aims to ensure deep, clean bass at any volume. As part of the Bose SoundTouch family, this speaker can also wirelessly connect to other SoundTouch speakers around the house for the “ultimate, multi-room entertainment system.”

The Lifestyle 650 home entertainment system was also launched this week, which debuts the smallest satellite speakers in Bose history, including four new OmniJewel satellite speakers, measuring in at 1.84 inches wide and 5.77 inches high. Together, they work with a slim centre channel and bass module for “jaw-dropping, omni-directional sound.”  Packed with technology, all of the Lifestyle 650’s speakers are housed in brushed, anodized aluminum.

“Our new Lifestyle 650 system is remarkable,” said Ogley. “For people who want the finest quality in sound, aesthetics, materials and build, there’s nothing else like it. When it’s seen and heard for the first time, it simply suspends belief.”

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The Lifestyle 650 home entertainment system
Like the SoundTouch 300, the 650 applies QuietPort technology and advanced DSP for depth, clarity and realism; ADAPTiQ for optimal acoustics in any space; and 4K pass through with 6 HDMI inputs.  It’s also Wi-Fi and Bluetooth enabled with NFC, and compatible with other SoundTouch systems for whole-home, wireless audio.

The new Lifestyle 600 system joins the Lifestyle 650 in the line-up, featuring four, slightly larger Jewel Cube satellite speakers, and one centre channel speaker.

The SoundTouch 300 soundbar will be sold for AED 2,999. The Lifestyle 650 and 600 systems will be sold for AED 16,599 and AED 12,599 respectively. All three products are available now.

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