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Brocade appoints new EMEA channel head

This appointment comes soon after Brocade launched its enhanced channel partner programme, which Valluy will spearhead across EMEA.


In his new role at Brocade, Valluy will be responsible for developing channel strategies and working with the Brocade EMEA sales network to define and accelerate channel recruitment and sales programmes. Valluy has 20 years of sales, marketing and business development experience in the global networking market space and was most recently sales director, EMEA, at HP ProCurve, where he was responsible for transforming the European sales organisation and go-to-market model to drive penetration across the region. 


Valluy’s extensive networking industry expertise will help Brocade expand its footprint in the EMEA market, in particular bolstering relationships with essential channel partners and distributors, and delivering upon the company’s Brocade One unified network strategy and vision by dramatically simplifying networks and increasing scalability without adding complexity.


“The way modern enterprises are conducting business today, and the huge volumes of data being generated, is impacting channel strategies,” states Valluy. “Businesses are looking to reduce infrastructure complexity and cost, and leverage the evolution of converged infrastructure and cloud computing models to rethink network strategies and cope with today’s capacity demands.”


Valluy says Brocade’s vision for the virtualised data centre, epitomised with the launch of the Ethernet fabric switching solutions that are purpose-built for highly virtualised and cloud-optimised data centres, provides the channel with a unique opportunity. He adds that successful channel partners will recognise how to cultivate strategic relationships with customers and leverage these to illustrate how technology investments can drive overall business efficiencies. “Brocade is ideally positioned to enable channel partners to prosper in today’s highly competitive market, and I relish the opportunity in front of us,” he says.


Brocade has appointed Alain Valluy as its new EMEA channel sales director, signifying the company’s commitment to bolster its EMEA channel and drive business opportunities across the geography.

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