Cisco announced its participation in the Gulf Information Security Expo and Conference (GISEC 2016), which will take place under the collective banner of Future Technology Week, at the Dubai World Trade Centre from 29th to 31st March.
The company will showcase its strategy of ‘Threat–centric Security’, which includes threat detection, defense and secure remote access. Cisco aims to use the GISEC platform to highlight its next-generation security solutions that deliver advanced threat protection across the entire attack continuum before, during, and after an attack.
At GISEC, Adam Philpott, Director of Cybersecurity, Cisco EMEA, will address issues related to digital transformation and how businesses can accelerate their digital strategies, whilst reducing the associated risks in a unique, scalable way. His keynote, titled ‘Accelerate the Digital Journey, Securely’, will be delivered on March 31st, 2016 and will also examine challenges in providing cybersecurity for the real world.
“Attackers today are so resilient and are becoming increasingly sophisticated,” said Philpott. “Since we know that breaches are now the new normal, the good news is that all businesses have started to think: how do we do security differently? Technologies must provide market-leading levels of security effectiveness to detect and block threats and this begins with visibility. We also have to acknowledge that security by design has got to be part of everything that is being built, so that customers can ultimately trust it. With a threat-centric architecture, security can definitely be everywhere. As our customers embrace the move to digital, security becomes truly a front and center concern, not only in their infrastructure but as they connect more and more devices that are not connected today.”
The recently unveiled Cisco Annual Security Report 2016 (ASR 2016) estimates cybercrime to cost businesses $2.1T globally by 2019, which is four times more than the estimated cost in 2015. The ability to recognise and respond to security threats in real time is becoming a business imperative. Today, businesses are struggling to keep pace – not only with the attacks but also the amount of technology and solutions that have to be deployed with only 45 percent of organisations worldwide confident in their security posture as today’s attackers launch more sophisticated, bold and resilient campaigns.
At GISEC 2016, Cisco plans to demonstrate how integrated threat defense can truly help businesses address their biggest security risk, advanced and zero day threats, while extending Security Everywhere with new capabilities and services that deliver greater visibility, context and control from the cloud to the network to the endpoint, for organisations of all sizes. Cisco will also showcase how its products and solutions can support its customers safely and securely through digital transformation and how they can weave in the security techniques and deployment as part of it. The value of Cisco architecture is its emphasis on embedding security spanning the extended network – including routers, switches and the data center – closing gaps across the attack continuum – and significantly reducing time to detection and remediation.
Cisco security specialists and partners will be available at their stand #C-100 to meet with customers and partners and share their global experiences and success stories with them.