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ICC Group partners with Packard Bell for KSA market

“ICC is proud to partner with Packard Bell, a global brand with stylish, trendy and state-of-the-art products, a perfect fit for the fashionable and tech-savvy consumers in the Kingdom,” says Ashraf Shendy, pf ICC Group.


Shendy adds that the company has resources, the retail presence, market experience and knowledge to make Packard Bell products widely available across Saudi Arabia. “We are also in a position to provide excellent after sales service for all Packard Bell products,” says Shendy.


Packard Bell is significantly looking to increase its footprint in Saudi Arabia and the region, having rebranded in 2009. The IT vendor has taken positive steps towards its distinct value proposition. Consumers can look forward to stylish, trendy and easy-to-use Packard Bell products.


Raed Shream, Country Sales Manager – Packard Bell, says in ICC the company has found the right distributor to make its products widely available for the fashion savvy Saudi consumer. “ICC is a well established group of companies with a vast network of retail stores, having a proven track record in IT distribution within Saudi Arabia, and we are confident that they are best positioned to help Packard Bell grow,” says Shream.  


The ICC Group was founded in 1982 and is a major player in the Saudi IT industry. Today, the group employs more than 250 people across its subsidiaries and boasts a number of ICC retail showrooms across the KSA as well.



Packard Bell, part of the Acer Group, has signed a new partnership agreement with the Saudi Arabia-based International Computer Company Group (ICC), an IT and consumer electronics distributor in the Kingdom.

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