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Miral undertakes Yas Island digital transformation project

Abu Dhabi-based developer, Miral, has embarked on a major digital transformation project to create a seamlessly connected destination of world-class theme parks and attractions on Yas Island. Advancing Miral’s vision to create unique and immersive experiences, the project will take visitors on a highly personalised digital journey, enhancing Yas Island’s destination appeal to global leisure and business travellers.

The infrastructure was developed earlier this year to enable the launch of the platform’s digital assets across its theme parks on Yas Island, Abu Dhabi and to deliver a wall-less resort vision. The digital transformation project represents the next chapter in Miral’s wider plans to combine its portfolio of unique attractions with unrivalled visitor experiences as it seeks to attract domestic, regional and international visitors

The first phase of the project will roll out during the first half of 2018, and will transform online and mobile visitor engagement with the iconic Ferrari World Abu Dhabi theme park, Yas Waterworld, the Yas Island destination and the new theme park and attractions planned for next year

“Providing guests with immersive wall-less experiences has always been at the heart of Yas Island vision,” commented Mohamed Abdalla Al Zaabi, CEO of Miral. “With the support of our partners, this project will play a major role in reinforcing Yas Island’s position as a global entertainment and leisure destination of choice, and will allow us to combine our attractions with personalised technology enabled that will provide guests with unique and memorable experiences,” added Al Zaabi.

As soon as the guests’ journey starts with Yas Island, they will receive a personal ID that becomes their digital ‘key’ to open a connected ‘wall-less’ destination experience tailored to their needs.

The wall-less experience will allow visitors to enjoy multiple immersive experiences seamlessly on their smartphone or digital device, with the opportunity to personalize their interaction with the family during their stay on Yas Island.

The digital transformation project is supported by an integrated cloud-based platform allowing Miral to better understand and meet the needs of Yas Island’s visitors and business partners through customer experience management tools.

Miral has partnered with SapientRazorfish, part of Publicis.Sapient and Cognizant, who together have forged the backbone of the project with development teams deployed on-site at Yas Island.

The platform provides Miral with a limitless opportunity to further evolve and expand its customer and guest experiences as it focuses on creating tomorrow’s destinations in the emirate of Abu Dhabi.

This is another key project by Miral to enrich visitors’ experiences on Yas Island and its growing portfolio of theme parks which includes Ferrari World Abu Dhabi, Yas Waterworld and upcoming 2018 attractions Warner Bros. World Abu Dhabi, and CLYMB, as well as, the next-generation marine themed park, SeaWorld Abu Dhabi set to open by 2022.  Yas Island also offers a range of sporting and entertainment experiences such as Yas Marina Circuit, seven hotels, year-round events, a live performance and concert arena, an 18-hole championship golf course, a marina, a beach, and the increasingly popular shopping destination, Yas Mall, and the recently announced mixed-use development, Yas Bay.

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