Application performance infrastructure firm Riverbed Technology last week announced the appointment of Keith Hoskison as Senior Vice President of their Worldwide Channels and Strategic Account Programmes division.
Hoskison brings over 25 years of executive sales and marketing experience in the IT management, networking, application delivery, virtualisation, cloud, storage, unified communications and mobility markets.
During his career at such companies as BMC Software, Aruba Networks and Cisco Systems, he has specialised in architecting and executing strategic relationship management programmes targeting global accounts, channel partners, and strategic alliances.
David Peranich, President, Worldwide Field Operations, Riverbed said, ““Keith’s experience will be instrumental as we move from tactical selling to consultative relationship building with CXOs to sell our complete platform for location-independent computing. He will also be responsible for driving new channel initiatives and programs, and expanding our relationships with service providers, system integrators and VARs as they embrace and extend our platform.
”Application performance is business performance. The modern enterprise needs to have the flexibility to host apps and data in the most optimal locations to ensure the highest productivity, most robust security and the lowest TCO.”