Justin Endres, Chief Revenue Officer at Seclore, explains why persistent data protection, strategic partnerships, and regional investment are central to securing enterprise AI and cloud adoption
AI and cloud adoption are fundamentally reshaping how enterprises create, access, share and protect sensitive information across increasingly complex digital environments. Growing use of generative AI tools has introduced new risks, particularly when employees move confidential data beyond traditional organisational boundaries.
In this interview, Justin Endres, Chief Revenue Officer at Seclore, explains why persistent data protection has become a board-level priority and examines the challenges preventing organisations from executing security strategies consistently. He also discusses the role of strategic partners in addressing complex customer requirements and highlights the growing importance of the Middle East and Africa to Seclore’s global expansion plans.
Interview excerpts
What business risks are driving enterprise leaders to place data security higher on the corporate agenda?
AI adoption and the rapid expansion of cloud environments are among the leading factors. Employees increasingly use AI tools in their daily work, creating new risks around identities and sensitive information. Protecting intellectual property, personally identifiable information and other critical digital assets has therefore become a major enterprise priority.
How can CISOs demonstrate the business value of persistent data protection to boards and senior leaders?
CISOs can demonstrate value through two key areas: regulatory compliance and measurable protection of sensitive digital assets. Boards need assurance that the organisation meets its compliance obligations while safeguarding intellectual property, personally identifiable information and other critical data. Persistent protection also enables organisations to adopt AI more securely.
What prevents organisations from translating data security strategies into consistent enterprise-wide execution?
A major barrier is an incomplete understanding of how employees access, use and share data, particularly when adopting different AI tools. Traditional security strategies focused on protecting information within the organisational perimeter and during external collaboration. Organisations must now prevent employees from inadvertently entering sensitive information into large language models and other AI applications.
“Consistent protection must remain attached to the data, whether it stays inside the organisation or travels beyond its boundaries.”
How are strategic partners helping Seclore accelerate adoption and address complex customer requirements?
Seclore has built long-standing relationships with its partner community. Partners provide extensive market reach, strong customer relationships and an in-depth understanding of the wider technology projects supporting each organisation’s goals. Such expertise enables Seclore to address complex requirements and extend its data security capabilities across customer environments.
What role will the Middle East and Africa play in Seclore’s wider global growth strategy?
The Middle East and Africa represent an important part of Seclore’s global growth strategy. Seclore has invested heavily in the region over the past 15 years and sees continued opportunities across the GCC and Africa. Growing investment in AI, GPUs and digital infrastructure is strengthening the region’s position as a global technology hub. This momentum gives the Middle East and Africa an opportunity to establish robust cybersecurity practices while their digital ecosystems continue to develop.
