Sophos has announced a new partner programme for resellers in the Middle East and Africa (MEA), to help channel partners achieve their growth objectives with competitive margins, dedicated marketing and sales support, deal registration protection, sales tools, training and certification and other programmes.
The core objective of the Sophos partner programme is to equip partners with resources and training that enable them to sell, market, distribute and implement the company’s award-winning cloud, network, server and end-user protection solutions to organisations of all sizes.
The new Sophos partner programme provides access to the company’s comprehensive portfolio of market-leading endpoint and network security products, which have been engineered keeping its partners in mind. Partners are now able to manage all Sophos solutions for every customer through a centralised management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialised dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell services, drive recurring revenue and have a clear, real-time perspective on all customer activity. Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.
The Sophos Central-Partner dashboard integrates with Professional Service Automation (PSA) software, and partners’ can tie-in and customise Remote Monitoring and Management (RMM) software from leading vendors to deploy and update Sophos agents locally.
“We realise there is tremendous diversity when it comes to selling approaches adopted by our security partners in the Middle East and Africa. We have developed our MEA Partner Programme with feedback from our distributors and resellers and this collaboration has resulted in the introduction of a four-Level partner programme that reflects our deep commitment towards partner engagement and their growth. This programme will also bring Cyberoam and Sophos partners into one programme which is more efficient for our partners,” said Harish Chib, Vice President Middle East and Africa, Sophos.
The new partner programme consists of four levels (Authorised Entry Level, Silver, Gold and Platinum) based on sales performance each level increases in commitment to selling Sophos products and value delivered to customers.
