Global manufacturers and vendors rely on the relationships partners own to grow their business in the region. Dynamic IT business environments over the years have forced partner business to evolve to newer models so that they continue to be relevant in the new era.
Reseller Middle East’s first-ever Margin Builder Forum is scheduled for 8th May at Jumeirah Emirates Tower. Expecting over 200 partners, the forum aims to be an educational platform on facing every day challenges in the complex regional IT channel. Industry stalwarts will discuss key issues in the channel, factors to help partners reignite their businesses and the future of the sector.
The panel on ‘Future of IT Channel’ will debate on how the industry will evolve over the next few years and what will drive that change. From changing business models to emerging technologies, they will examine factors that will dictate the success of regional channel businesses and discuss measures that need to be undertaken by partners to transform their operations today.
In a recent interview with Tahawul Tech, Ramkumar Balakrishnan, president, Redington Value, said, “None of us have the luxury anymore to say the business is not going to get disrupted for another few years and there is time to take action. The rate of adoption is becoming quicker. To be ahead of the curve, you need to invest in people being exposed to these market developments.”
For partners to thrive in the new digital era, it all comes down to their willingness to take risks, added Balakrishnan.