Psilog International, a value-added distributor in infrastructure, storage, security, mobility, networking, components and computer accessories in MENA has signed up with the printer vendor, Citizen Systems for its label, mobile and POS printers ranges in the Middle East.
Chandan K Das, General Manager, Psilog said, “We have faith in Citizen because it is known for the quality and precision the brand brings. There is quite a massive potential for growth for the products in the region as the market penetration has not yet been completely realised and Psilog identifies this as a great opportunity.”
“Citizen Printers have a proven ease of use and reliability, so therefore a high ROI for users. Of course each model has its own USP and this will be promoted by Psilog as required when addressing the market,” he added.
The market the company is targeting includes businesses that optimise their operations with Auto ID, according to Vijay Sangam, Enterprise Business Unit Manager, Psilog. “Our immediate strategy would be to target existing and new users of other print solutions in the Auto ID market segment, and then on the longer term, we are looking at incremental expansion in conjunction with our full range of compatible products,” Sangam added.
“Citizen’s presence is not new in this market, however our association with Psilog is extremely important. We have found a distribution partner with great market presence, in-depth application knowledge, experience of regional distribution and with the technical know-how to represent our products,” said Mark Moore, EMEA Sales and Marketing Director, Citizen.
“Psilog’s has a market proposition of versatility, handling precision products, a proactive approach, providing access to credit facilities, and an immediate stocking and service capability,” said Emmanuel Kongolo, Regional Sales Manager Middle East, Citizen. “We are very committed to our distribution partners. We work with a limited numbers of partners within the same region, this is defined by the vertical and geographical coverage, and we see a great match with Psilog.”
