The two companies will partner in order to grow market share for the full range of DRAM and flash based products, and build an efficient distribution structure across the region.
VIP Computers is working with select manufacturers in order to build a focused portfolio of products, aiming to serve the retail, integration and distribution segments of the channel.
“Patriot is an excellent partner for us in the region, as we share the same core belief of providing excellent quality, innovative products, efficient service and a competitive price point. We plan on leveraging our extensive experience of serving the retail segment, and are already working on regional initiatives to allow consumers better access to the great range of products Patriot can offer” says Harprit Singh, MD of VIP Computers MEA.
Paul Jones, CEO of Patriot Memory says although the company has always received fantastic consumer feedback on its products from users in the Middle East, it has traditionally been underrepresented in the region. “We are delighted to have VIP Computers as a distribution partner. We are confident that their focused approach will bring benefits both to our organisation, as well as to the memory market in the Middle East, North Africa and South Asia region,” he says.
VIP Computers is headquartered in the UK, with regional operations in the UAE, Spain, the Netherlands, Romania, and the USA. The company has long-standing partnerships with a large number of tier one global manufacturers, and has an outstanding financial record and credit standing.
Patriot Memory is a US based manufacturer of memory products with a global sales and distribution network. The company prides itself on product innovation, as well as on upholding the highest standards of manufacturing and product quality.
VIP Computers MEA has signed a distribution agreement with the US-based Patriot Memory, a move that will see VIP provide the entire Middle East channel with Patriot?s solutions.
