OFFICIAL PUBLICATIONS
HOSTED BY
Organised by CPI
About the Event
The Channel Leaders Forum & Awards – Dubai is an exclusive half-day gathering designed to celebrate leadership excellence and inspire forward-thinking strategies in the channel ecosystem. With the rapid transformation driven by cloud, AI, and service-led models, the event brings together top channel executives, thought leaders, and innovators to explore what’s next — and recognize the individuals shaping the future of partner-led business.
This dynamic event combines powerful keynote insights, Fireside chat ,high-impact panel discussions, and a prestigious awards ceremony honoring top performers across sales, marketing, distribution, and reseller leadership roles.
Channel Evolution – Leadership in the Era Of AI, Cloud & XaaS
The channel landscape is undergoing rapid transformation, driven by the convergence of Artificial Intelligence (AI), Cloud, and Everything-as-a-Service (XaaS). As technology buyers increasingly prioritise agility, scalability, and outcome-based delivery, partners must adapt their leadership models and go-to-market strategies to thrive in this evolving ecosystem.
From Revenue to Relevance: Creating Value Beyond Deals
Technology buying patterns are shifting, and the traditional sales cycle is becoming increasingly outcome-focused. In response, partners must evolve from transactional vendors to strategic advisors. In today’s digital economy, relevance is defined not just by revenue but by long-term impact, customer experience, and contributions to the broader ecosystem.
Who Should Attend:
- Channel Sales & Marketing Leaders
- Technology Vendors & OEM Executives
- Regional Distributors & Master VARs
- MSPs & Solution Providers
- Strategic Alliances & Partner Program Heads
Why Participate
- Position Your Brand as a leader in the regional channel ecosystem
- Gain Executive Visibility in front of top-tier partners, resellers, and decision-makers
- Celebrate Talent and deepen relationships with key channel influencers
- Drive Thought Leadership by speaking on panels or hosting networking sessions
- Network with Impact – forge valuable new alliances and reinforce existing partnerships