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Charbel Zreiby
Regional Director, Channel Specialists – CEEMETA
Dell Technologies
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Charbel Zreiby
Charbel Zreiby is a recognized industry and channel executive in the Information Technology sector, with over two decades of experience driving channel and partner strategy with different global IT vendors. Known for his deep passion for innovation and people, Charbel has led regional teams across Central & Eastern Europe, Middle East, Turkey, and Africa, drove high-impact channel strategies, consistently championed growth through trusted partnerships, and won multiple industry awards along the way. Charbel is widely respected for his ability to align technology with business outcomes and build high-performing ecosystems that foster innovation and growth.
Beyond his corporate accomplishments, Charbel is a thought leader, a certified executive coach, and Emotional Intelligence practitioner. He is regularly invited to contribute to regional industry forums and leadership panels, where he shares perspectives on technology trends, channel transformation, and executive leadership.
S.M. Hussaini
Chief Executive Officer
Almoayyed Computers Middle East (ACME)
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S.M. Hussaini
Junaid Ahmad
Head of B2B Sales
ASBIS Middle East
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Junaid Ahmad
With over 17 years of success in IT channel leadership, Junaid Ahmad has built a reputation for delivering growth across complex markets in the Middle East and Africa region. His career spanned associations with industry leaders such as Cisco, McKinsey and Poly, and value-added distributors like Newcom and ASBIS.
He has played an integral role in expanding Logitech’s footprint across MEA. Through a mix of strategic account development, channel enablement, and go-to-market strategies he has successfully driven significant revenue growth and brand visibility. His experience navigating diverse markets such as India, Middle East and Africa has equipped him with a nuanced understanding of customer needs, regional trends and the dynamics of channel ecosystems.
He is passionate about building high-performance sales teams, fostering strategic alliances and delivering value-driven technology solutions that align with customer priorities and organizational goals. His leadership style emphasizes collaboration, accountability, innovation and sustainable growth.
With a deep understanding of Audio-visual solutions, networking and security, he continues to lead many transformational initiatives that drive impact in fast-evolving digital landscapes.
Karthik Sundar Rajan
Regional Product Manager
TP-Link MEA
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Karthik Sundar Rajan
Karthik Sundar Rajan is a seasoned technology and channel leader, currently serving as the Regional Product Manager at TP-Link MEA, where he drives strategic product planning and market development across the Gulf & LEVANT region. With 18 years of experience in the ICT industry, Karthik has consistently played a pivotal role in enabling digital transformation through innovative networking, wireless, and surveillance solutions.
Karthik’s expertise lies in bridging business strategy with technical execution—working closely with cross-functional teams including sales, presales, marketing, and channel partners to deliver impactful go-to-market outcomes. He is deeply passionate about building scalable channel ecosystems, launching growth-focused partner programs, and enabling the next wave of enterprise-ready connectivity.
Known for his collaborative leadership style and market insight, Karthik has represented his organization at leading regional platforms and industry events, contributing to thought leadership around smart networking and security technologies. His approach is guided by three key principles: Purpose. Partnership. Impact.
Mario M. Veljovic
General Manager
VAD Technologies
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Mario M. Veljovic
Mario M. Veljovic is a veteran of the ICT industry with over 30 years of experience, having held senior leadership roles at leading ICT distributors across Europe, the Middle East, and Africa.
Throughout his career, he has developed and executed strategies that transformed traditional ICT distribution into value-added models, and he founded a business focused on next-generation and disruptive technologies.
Since relocating to the Middle East in 2003, Mario has played a key role in shaping the regional ICT distribution landscape. As General Manager of VAD Technologies, he leads one of the region’s most dynamic value-added distributors.
Under his leadership, the company has built a strong reputation for enabling innovation and accelerating growth for both vendors and channel partners.
VAD Technologies has received several prestigious industry accolades, including:
- Top Distributor – Disruptive Technologies (GEC Awards)
- AI Ready Infrastructure Value-Added Distributor of the Year
Mario’s personal achievements have also been recognized with the “30 Years of ICT Distribution Excellence” Legacy Award, honoring his long-standing contribution to the channel ecosystem.
His ongoing mission is to:
- Help enterprises realize their digital transformation goals
- Build a sustainable and partner-centric business model
- Introduce innovative, value-added services tailored to evolving ICT market demands
Mario remains passionate about technology, channel development, and driving meaningful progress in the industry.
Praveen Sengar
Global Customer Success Officer
Cyble Inc.
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Praveen Sengar
Praveen Sengar is a dynamic global executive with over two decades of experience in business transformation, customer success, and strategic growth. Currently serving as the Global Customer Success Officer at Cyble Inc., leading Cyble’s global efforts across Tech Adoption, Client Success, and Retention Previously, as CEO of ETEK International, Praveen led the successful turnaround in its operations, scaling a strong MSS business and international expansion. As the Founder of Netrum Technologies, he built Netrum SRQ platform, connecting Cybersecurity with Board. He successfully existed these startups through a strategic acquisition.
His earlier roles at NTT Ltd. and Gartner etc. reflect a strong foundation in digital transformation, enterprise technology, and advisory leadership across APAC and global markets.
An angel investor and certified performance coach, he brings a rare blend of strategic vision, operational rigor, and people-centric leadership. He holds a master’s in international business and is fluent in English, Hindi, and intermediate Spanish.
Samer Semaan
Director of Distribution & Alliances – MEA
Pure Storage
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Samer Semaan
Samer Semaan is a prominent channel leader in the Middle East and Africa (MEA) region, known for his strategic vision and deep industry expertise. As Director of Distribution & Alliances at Pure Storage, Samer is at the forefront of driving ecosystem growth, leading initiatives around channel development, strategic alliances, and revenue acceleration. Since joining Pure in 2019, he has been instrumental in expanding the company’s regional channel footprint through partner recruitment, enablement, and go-to-market execution.
Prior to Pure Storage, Samer held senior channel and distribution roles at major technology firm Dell EMC in the Gulf, where he played a key role in strengthening regional partner ecosystems. He began his career in the financial services sector, serving nearly a decade as Operations Manager at PartnerRe in France, bringing a strong operational foundation to his technology leadership roles.
Samer holds a Master’s degree in Management & New Technologies from the University of Panthéon-Assas in Paris.
Taj El-Khayat
Vice President of Partner Sales & Alliances – EMEA
Vectra AI
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Taj El-Khayat
Taj El-Khayat is a senior cybersecurity executive with over two decades of experience leading high-impact growth across EMEA. As EMEA VP of Partner Sales & Alliances at Vectra AI, he drives strategic partner engagement and AI-driven cybersecurity adoption across Europe, the Middle East, Turkey, Africa.
Known for building scalable ecosystems and delivering measurable revenue impact, Taj has held leadership roles at top-tier tech firms including Compaq, Microsoft, Juniper Networks, Citrix, and Riverbed. His expertise lies in aligning partner strategy with enterprise needs, accelerating go-to-market execution, and transforming partner-led growth.
He is also a passionate advocate for leadership development and diversity in tech. Outside work, he is a dedicated father and culinary enthusiast who values connection through culture, innovation, and purpose.