9:00 am - 9:45 am Registration
9:50 am - 10:00 am Welcome note
10:05 am - 10:.25 am Industry keynote
Ramkumar Balakrishnan, President, Redington Value

The keynote address will present learnings on how channel businesses can enhance profitability. Sustaining profitability is the single most important aspect for partners today. Balakrishnan will draw on his years of experience to share insights and anecdotes that partners can implement and learn from. The keynote address will present learnings on how channel businesses can enhance profitability.

10:30 am - 11:15 am Panel Discussion 1: How to increase profit margins
Fayez Ibbini, CEO, Alpha Data
Shailendra Rughwani, MD, Experts Computer
Nehul Goradia, Co-founder, Enabler One
Gareth Hansford, GM, Gulf Software Distribution

The panel discussion aims to explore effective ways for partners to grow their margins. Industry veterans will discuss in detail how partners can differentiate their offerings, maintain cash flow and how they can broaden their revenue opportunities. As customers increasingly seek transformative solutions to help them evolve their operations to the digital era, the panel will shed light on how partners can profitably maximise on these opportunities.

11:15 am - 11:35 am Coffee break
11:45 am - 12:30 pm Panel Discussion 2: Combatting challenges in the channel
Hesham Tantawi, VP MENA, Asbis Middle East
Dharmendra Sawlani, President, Dubai Computer Group
Sohrab Saeed, VP group credit, ENBD
Farah Anwar, Co-Founder, Ashraf Electronics
Savitha Bhaskar, COO, Condo Protego

Besides declining margins, regional channel partners continue to battle with a number of other challenges that hinder their daily operations. Experts will deliberate on how partners can overcome pertinent issues such as evolving their businesses to the digital age, credit issues and effect on market, understanding implementation of VAT, counterfeit goods and other market challenges. It will also be an opportunity for partners in the audience to discover hands-on solutions to specific challenges that prevent their businesses to go to the next level.

12:30 pm - 1:15 pm Panel Discussion 3: Future of IT channel
Ramkumar Balakrishnan, President, Redington Value
Nidal Othman, MD, StarLink
Asim AlJammaz, CEO, AlJammaz Distribution
Nicholas Argyrides, Chief of Sales and Deputy GM, Mindware

Speakers from topline distributors will debate on how the industry will evolve over the next few years and what will drive that change. From changing business models to emerging technologies, they will examine factors that will dictate the success of regional channel businesses and discuss measures that need to be undertaken by partners to transform their operations today.

1:20 pm - 2:20 pm Lunch






For sponsorship enquiries:
Natasha Pendleton
Publishing Director
+971 4 440 9139
+971 56 787 4778
Kausar Syed
Group Sales Director
+971 4 440 9130
+971 50 758 6672
Sabita Miranda
Senior Sales Manager
+971 4 440 9128
+971 50 778 2771
Nasir Bazaz
Sales Manager
+971 4 440 9147
+971 50 101 2027
Youssef Hariz
Business Development Manager
+971 4 440 9111
+971 56 665 8683
For agenda-related enquiries:
Janees Reghelini
+971 4 440 9167
+971 50 459 5293
Adelle Geronimo
Online Editor
+971 4 440 9135
+971 56 484 7564