Apple has made amendments to its App Store policies in an effort to comply with the EU’s Digital Markets Act (DMA), as it looks to avoid expensive fines. The iPhone maker proposed new fee structures to make it cheaper and easier for developers to direct customers away from the Apple App Store to make payments.
Other changes include giving developers in the EU more ways to promote alternative payment options on stores, websites and apps away from the Apple ecosystem.
Developers will also have more freedom to use their own language in promotions, after previously having to follow specific instructions from the company.
By changing the terms, Apple hit the EC’s deadline to propose changes to comply with the DMA legislation designed to reduce the dominance of big technology companies in the bloc. If Apple had not made the changes in time, it could have been in line for escalating fines, with the potential to hit up to 5 per cent of average global daily revenue.
However, Financial Times (FT) reported there are still disagreements between the two parties and further negotiations are required. A company representative told FT “the European Commission is requiring Apple to make a series of additional changes to the App Store. We disagree with this outcome and plan to appeal”.
An EC representative told the outlet it is reviewing Apple’s current proposals for DMA compliance and would obtain views of market operators and third parties “before deciding on next steps”.
Source: Mobile World Live
Image Credit: Apple
