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Dell Technologies To Establish New Merge & Logistics Fulfilment Hub in Riyadh

The new center, headquartered in Riyadh, will oversee all Dell product lines in KSA, spanning notebooks, desktops, servers, storage and networking.

Dell Technologies has unveiled its strategic plan to establish a cutting-edge merge and logistics fulfilment center, which includes a second touch manufacturing facility in the Kingdom of Saudi Arabia (KSA). This significant investment underscores Dell’s commitment to Saudi Vision 2030, reinforcing its role in driving economic diversification through technological advancement, a press release said.

Mohammed Amin, Sr. Vice President, CEEMETA, Dell Technologies

The announcement was made by Adrian McDonald, President – EMEA for Dell Technologies, during Dell’s participation at LEAP2024 in Riyadh, where the company is showcasing its latest innovations in AI, multicloud, modern workplace, edge, cybersecurity, and more.

Scheduled to commence operations by the end of 2024, the new center, headquartered in Riyadh, will oversee all Dell product lines in KSA, spanning notebooks, desktops, servers, storage, and networking. This initiative aims to address the burgeoning demand for Dell’s end-to-end consumer and enterprise solutions, introducing additional services, shortening lead times, and elevating overall customer satisfaction. Furthermore, Dell is relocating its Flat Panel Monitor Hub to Riyadh, streamlining inventory management with same-day or next-day shipments directly to customers.

Positioned as the first in the META region and the third in the EMEA region, following Ireland and the Netherlands, the Saudi facility is poised to play a pivotal role in propelling the growth of the ICT sector within Saudi Arabia. It is designed to create employment opportunities, provide training to local talent, and foster a culture of innovation, the release added.

Commenting on Dell’s strategic move, Mohammed Robayan, Deputy Minister for Technology at Saudi MCIT, said, “Dell’s plans to establish a manufacturing and logistics center in Saudi Arabia contribute to the Kingdom’s digital landscape and reinforce our aspiration to lead as a tech manufacturing hub. This endeavor not only addresses the evolving market demands but also aligns with our commitment to nurturing a skilled technology workforce, bridging the gap between education and industry needs. MCIT will support Dell’s investment as it endeavors to expand its operations within the Kingdom.”

Mohammed Amin, Sr. Vice President, CEEMETA, Dell Technologies, said, “Dell has been at the heart of Saudi Arabia’s technology industry for more than two decades, and we are pleased to have been granted the license to operate under the new regulations and open a new center in Saudi Arabia. The expansion seeks to leverage Dell’s expertise in cutting-edge technologies and position the Kingdom as a prominent contributor to the global technology ecosystem, aligning our operations with the goals of Saudi Vision 2030. Through the center, we look forward to creating new growth opportunities and contributing to the development of a thriving digital economy.”

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