Scope Middle East, a leading regional value-added distributor of next-generation IT and cybersecurity solutions, recently announced a strategic partnership with inPiazza, a renowned Italian technology provider specialising in captive portal and digital engagement platforms for guest WiFi.
This collaboration will introduce innovative WiFi marketing and smart engagement solutions across malls, airports, retail spaces, and public environments throughout the GCC and the wider Middle East & Africa region.
Driving Smart Experiences in a Connected Region
With the GCC leading the way in smart city development and digital transformation, the partnership between SCOPE Middle East and inPiazza brings a unified platform designed to help organisations:
- Enhance visitor experiences through customisable guest WiFi login methods (including WhatsApp).
- Leverage real-time analytics and behavioural insights for data-driven decisions.
- Integrate with CRM systems to deliver targeted and personalised marketing campaigns.
- Monetise guest WiFi through pre- and post-login advertising opportunities.
- Improve digital interaction, customer engagement, and space management in high-footfall venues.
Through Scope’s regional expertise and strong channel ecosystem, the solution ensures smooth deployment, compliance with local regulations, and seamless integration with existing IT, IoT, and cloud infrastructures.
Showcasing Innovation at GITEX GLOBAL 2025
As part of this strategic collaboration, inPiazza will co-exhibit at the SCOPE Middle East booth during GITEX GLOBAL 2025 at the Dubai World Trade Centre, Cybervalley Hall 24, H24-C20.
The event will serve as the official launchpad for the partnership, offering enterprise customers, government entities, and channel partners the opportunity to experience live demonstrations of inPiazza’s guest WiFi engagement solutions alongside Scope Middle East’s broader portfolio of smart technologies.
Dubai as the Regional Launchpad
The partnership will commence with pilot projects in Dubai, leveraging its position as a global smart city hub. Expansion will then follow into Saudi Arabia, Qatar, Oman, and other GCC countries, offering governments, enterprises, and retail operators a turnkey solution to create more intelligent, connected, and customer-centric experiences.
Biagio Passaro, Founder & CEO, inPiazza
“This partnership marks an important milestone in our international expansion. Entering the UAE and GCC markets with SCOPE Middle East, a trusted and established regional leader, allows us to bring our innovative solutions into one of the world’s most dynamic digital ecosystems. We are proud to collaborate with a distributor that truly understands the local market and shares our vision for human-centric digital transformation. We look forward to shaping the future of smart retail and connected urban experiences together.”
Fadi AbuEkab, Founder & CEO, SCOPE Middle East
“Partnering with inPiazza enhances our portfolio with cutting-edge WiFi marketing and engagement technologies that empower our customers to elevate visitor experiences. This collaboration reflects SCOPE’s mission to deliver future-ready, intelligent solutions that support our clients’ digital transformation journeys across MEA Region.”
Image Credit: inPiazza & SCOPE Middle East
