Features, Insight, Interviews

Preparing workplaces for an AI-driven economy

Pierpaolo Taliento, General Manager, at Cloud Software Group, took the time to address their proposed role in the digital economy and excitement over collaborations between AI and humans in a secure work fabric.

How do you see your organisation contributing to the region’s bold and ambitious national digital economy agendas and where do you believe private–public collaboration will be most critical in achieving these ambitions? 

Across the Middle East, everyone’s talking about the digital economy, but none of it works without trust. That’s where Citrix comes in. We help organisations secure how people work via apps, data, and devices. No matter where they are.

The real opportunity lies in public–private collaboration. Governments set the ambition; the private sector provides the speed and innovation to make it happen. Citrix’s role is to bridge the two, enabling governments and enterprises to modernize safely, build hybrid clouds confidently, and prepare their workplaces for the AI-driven economy ahead.

As emerging technologies such as Gen AI and Agentic AI continue to reshape industries, how do you strike the right balance between rapid adoption for competitive advantage and ensuring resilience, security and regulatory alignment? 

AI is moving fast, but security still needs to move faster. Everyone wants to plug in generative or agentic AI tools, but the real question is: Can your data handle it?

Citrix helps create that safe layer between your users, your data, and your AI systems.
Through Zero Trust, contextual access, and secure app delivery, we make sure AI operates inside defined, trusted boundaries — no data leakage, no shadow tools, no surprises.

That way, organisations can explore and experiment with AI, without compromising compliance or resilience. In short: innovate boldly, but safely.

What role do you believe technology leadership should play in redefining business models and creating new value ecosystems across the Middle East?

Technology leaders today aren’t just running IT; they’re redesigning how business works. Our role at Citrix is to help them turn security and simplicity into growth enablers.

We’re helping companies move from isolated systems to connected, intelligent workspaces, where people, partners, and even AI agents can collaborate securely across clouds and borders. When that happens, new ecosystems appear, faster decisions, smarter services, and trust built right into the flow of work. That’s where true digital transformation begins: not in new tools, but in how safely and seamlessly people can work together.

Looking ahead, which transformative technologies do you believe will define the region’s global standing over the next decade; and how are you preparing your organisation to lead in that shift?

If I had to pick the big ones: secure cloud, AI, and digital identity. Together, they’ll redefine how the region competes globally.

Citrix is preparing by evolving our platform from a digital workspace into what we call a secure work fabric, a space where humans and AI agents can work side by side, safely and efficiently.

Imagine your digital workspace anticipating your needs, protecting your data, and letting AI handle routine tasks, all while you stay in control. That’s where we’re heading. And that’s how we help organisations across the region stay ready, not just for today’s challenges, but for the opportunities AI is bringing tomorrow. 

Image Credit: Citrix

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