In an interview, Stanley Song, Deputy General Manager, Overseas Sales Central Department, Hytera, shared insights on the company’s latest innovations, partnerships, and vision for the Middle East.
Hytera Communications Corp., Ltd. put the spotlight on several of the company’s latest solutions that highlight how artificial intelligence (AI), video analytics, and mobility technologies have a role to play in transforming operational efficiency.
“Every year, we try to do something new to surprise the audience”, Stanley Song said. “This year, the most innovative thing we are bringing is what we call the ‘Intelligent Mobility Video Hotseat Solution’. It’s an integration platform that combines normal body cameras and in-car cameras to monitor the behaviour of drivers, whether they’re smoking or showing signs of fatigue, to understand their status in real time. We also integrate it with AI analysis capabilities”.
Song explained that the system can automatically analyse faces and license plates, identifying individuals or vehicles that may be flagged in crime databases. “If something’s wrong, the system automatically alerts the driver to check these people or vehicles”, he said. “Meanwhile, all this information is sent in real time to the command and control centre. This allows commanders to understand what’s happening on the ground and make quick, informed decisions”.
Alongside this major launch, Hytera also presented several other innovations across its device and technology portfolio.
Song emphasised that Hytera’s mission is built on two pillars — security and operational efficiency. “Our mission is to secure the world through technology and to enhance the efficiency of operations”, he said. “This is particularly relevant for public safety industries. Law enforcement agencies need to protect cities and citizens. We use our technology, whether it’s traditional voice, video, AI, or 5G, to support them”.
Hytera’s solutions also cater to the oil and gas, utilities, and other sectors. Song said, “These industries require technology to help them run smoothly and efficiently. Our goal is to reduce their downtime and increase productivity and make operations safer and more efficient through innovation”.
While AI offers many opportunities, Song feels that it also brings new challenges. “Every technology has two sides — good and bad”, he said. “When we maximise AI’s potential, we must also ensure it’s secure. In our industry, security is paramount. No matter how fancy the technology, if it’s not secure, you’re investing in something that could be used against you”.
He explained that security is embedded into every layer of Hytera’s product design — from physical encryption and authentication to infrastructure-level redundancy and cybersecurity. “If one system is down, the standby system automatically takes over without delay”, Song highlighted. “We apply this approach to our terminal, application, and infrastructure products”.
Hytera has a long-standing presence in the Middle East, shared Song. “We have been in this region for more than 15 years and have built a strong reputation and a solid customer base. We have ongoing projects with key customers that are now in the final stages”.
For Hytera, GITEX remains a critical platform for showcasing innovation and engaging with customers. “GITEX is a great place to engage with partners and potential customers from the GCC region, as well as from around the world. Even with other exhibitors, some of whom we traditionally consider competitors, we find opportunities to work together and explore how we can collaborate on products or projects. It’s truly a networking and innovation hub for us”.
Looking ahead, Song said Hytera remains committed to bringing the latest innovations to the Middle East. “Customers in this region are very enthusiastic about new technologies”, he said. “Whatever is new at Hytera, we’ll bring it here first to let our customers test and see how it can solve their problems”.
He added that the company is also expanding local collaboration through joint R&D centres. “We already have three R&D centres with local customers. They bring ideas and experience, and together we convert those ideas into products. This enables us to develop more mature products, meet customer needs, and empower local talent with Hytera’s expertise. This is what we’re committed to expanding in the region”, he concluded.
Image Credit: Hytera
