GITEX Global 2025 marks another milestone for the region’s technology landscape, with Planview taking centre stage through its strategic focus on AI-driven transformation, localisation, and customer success. Leading these efforts is Stephen Fernandes, Chief Growth Officer and Head of Middle East at Planview, a veteran who has witnessed the evolution of GITEX for more than two decades.
Speaking to Tahawultech.com, Fernandes discusses the region’s rise as a global technology leader and how Planview’s growing presence is empowering enterprises with data intelligence, innovation, and measurable outcomes.
How does it feel to be at GITEX this year?
Amazing. I’ve been attending GITEX since 1997 — over 25 years now — and every year has been better than the last. It’s truly remarkable to see how the event has evolved. Ironically, this will be the final GITEX held at the Dubai World Trade Centre, so we’re all looking forward to a grand closure in 2025.
Having witnessed GITEX evolve for more than two decades, what’s the most striking change you’ve noticed besides its multicultural diversity?
The pace of innovation and continuous growth stands out. It’s been inspiring to see how the UAE government has consistently supported technology, innovation, and exhibitors through this platform. Today, GITEX is arguably the number one technology event globally. Watching Dubai transform from a desert landscape to a digital-first nation has been a phenomenal journey.
From your perspective as Planview’s Chief Growth Officer, how do you see the UAE and the wider Gulf region shaping the global technology landscape?
A couple of decades ago, the region was largely seen as a follower. Today, it has moved into a leadership position and, in many areas, has become a trendsetter. The world now looks to the UAE and Saudi Arabia for direction — whether it’s in innovation, technology, or futuristic development. Their alignment with national visions for the future has been a key driver of this transformation.
Congratulations on Planview’s growing presence in the region. What can existing and new customers expect from your operations here?
Our focus is on driving localisation and personalisation. We’ve announced the establishment of a local data centre in Dubai, with another planned for Saudi Arabia in Q3 2026. We’ve also invested in a regional office, a dedicated team, and a customer success manager to enhance service quality. For new customers, this means a much closer relationship and 24/7 availability from our local team.
AI is reshaping business models globally. How is Planview integrating AI to create value for its customers?
At Planview, we specialise in integrating distributed data to deliver meaningful insights. Our AI engine, Planview Copilot, leverages conversational and agentic AI to help organisations identify risks in their strategic and portfolio programmes, mitigate challenges, and drive measurable outcomes. It’s all about transforming raw data into actionable intelligence.
Do you see a growing adoption of agentic AI across industries?
Absolutely. Adoption and consumption are the real challenges. Many organisations invest in transformation programmes but struggle to fully leverage them. That’s where our Planview Adopt framework comes in — helping customers maximise the tools they already have through capability assessments, adoption strategies, and measurable outcomes.
SaaS-based solutions have become critical for scaling business operations. How is Planview helping clients make the most of these platforms?
Many of our clients use Planview’s SaaS solutions, but adoption and utilisation remain areas to improve. We’ve launched capability assessment workshops to help clients evaluate their current state, define their future goals, and create a roadmap to get there. Additionally, Planview University offers certification programmes for upskilling and reskilling. This not only strengthens our clients’ internal teams but also builds an ecosystem of certified professionals across customers, partners, and Planview itself.
That’s a strong focus on growth through skills and ecosystem development. Any final thoughts?
We’re excited about the journey ahead. Our mission is to empower customers in the Middle East with localised, AI-driven solutions and a community of skilled professionals. With our investments in infrastructure, people, and partnerships, we aim to make a lasting impact in the region.
Image Credit: Planview
