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Logitech and ASUS executives believe that AI will create more equitable experiences in workplaces

2025 saw most companies adopting technologies such as AI to streamline and automate their workflows, marking a shift in how people do their work. These changes have come at such a fast pace that a big majority of professionals in the UAE and Saudi Arabia say they are overwhelmed with rapid workplace changes.

Mohit Bector, Commercial Head – UAE & GCC, at ASUS Business, and Murad Ali, Head of GCC Logitech for Business, have reinforced the view that AI will continue to reimagine workspaces in the future.

Despite that, companies embracing the use of such technologies have increased to 78% from 55% just two years back. Technology is no longer just a tool to support work but has now become a core foundation for workplace productivity.

By 2026, workplaces will be defined by intelligent systems that are able to connect people and their devices in real-time.

In the Middle East, hybrid and remote work is now becoming the norm. Interestingly, a survey also suggests that only 12% prefer to work fully remote, which means that while employees want to work from home, they still want the flexibility of going to an office whenever they want. Modern workplaces need to adapt to this trend, which can facilitate seamless collaboration between remote and onsite teams with devices that focus on employee well-being.

Smarter Meeting Spaces

A workplace used to be defined as a room surrounded by walls, but today, it can be anywhere. Instead, workplaces now focus on connectivity, where productivity thrives and meetings are inclusive and natural. With AI-driven collaboration tools, modern workplaces can allow employees to stay productive no matter where they are working from.

Logitech sees AI as a primary tool in enhancing video collaboration, evident in their design-led and software-enabled hardware. “Our smart collaboration tools allow for a more equitable experience, using AI to offer consistent audio and video to make participants feel that they are part of the discussion no matter where they are,“ says Murad Ali, Head of GCC Logitech for Business.

Over the years, Logitech has delivered some of the most innovative workplace solutions that can transform any room into a dynamic collaboration hub. The idea is to let technology work in the background, where it can deliver an optimal experience to let the human element take center stage. The Rally Board 65 is a perfect example of a collaboration tool that enhances human interaction. A 65-inch touchscreen display that combines AI-powered audio and video to offer an all-in-one modern collaboration experience. Moreover, Logitech’s line of personal workplace solutions delivers the best usability experience without sacrificing comfort.

Intelligent Devices for Hybrid Professionals

As the workplace moves beyond the traditional office, professionals need a device that is both powerful and adaptive. The next generation of laptops isn’t just designed for performance and portability, but also for how well they can complete AI-based tasks. 2026 will see more workplaces becoming more dependent on AI-ready devices that can process data locally to deliver faster results. This marks a shift from server-based AI computing to on-device intelligence, allowing employees to be more productive while keeping data secure and private.

ASUS’s ExpertBook laptops feature a dedicated Neural Processing Unit (NPU) that can efficiently complete AI tasks on-device. This allows AI processes to be completed locally and optimizes performance, so it doesn’t impact battery life.

Mohit Bector, Commercial Head – UAE & GCC, ASUS Business, says that ASUS is committed to providing the best AI-powered devices to keep up with business needs. “Our portfolio reflects our ability to integrate AI seamlessly in ways that benefit every user,” he adds. “In the coming months, we see an increased need for laptops that support on-device computing.”

Employee Experience and Digital Well-being

With technology becoming more advanced, companies are innovating with a focus on people. Next year, modern workplaces will measure success not just through their output, but also by their employees’ well-being. Companies are adopting tools and using products that reduce digital fatigue and promote collaboration without compromising one’s mental health.

Logitech’s line of personal workspace solutions is designed to be ergonomic and support natural movement that improves comfort and enhances focus throughout the workday. ASUS enhances the employee experience with AI-powered tools to ensure productive output. ASUS’s AI ExpertMeet lets users transcribe meetings easily, offering a convenient way to do meeting summaries.

2026 will see workplaces focusing more on people rather than tools or spaces used. AI will continually evolve, allowing for more tailor-made experiences. The goal is for technology to make work easier and not complicate it. Companies that embrace this shift will not only boost their productivity but also become more resilient to challenges, making them better equipped in a fast-changing environment.

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